American CrewClassic Firm Hold Gel 13.1 oz Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Application: Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.