Pure naturals. Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50 percent grey coverage. Truly perfect, intense and vibrant color results from the highest quality ingredients. Contains 25 percent conditioning agents and lipids for care and gentle-on-hair results. With triluxiv technology up to 100 percent gray coverage with root to tip evenness up to 66 percent more shine (compared to untreated hair) made in Mexico.